THE HUDDLE
THE HUDDLE
DECODING THE GAME INTO THE STORIES YOU'LL LOVE
WE TRANSFORM
JARGON & STATS
DRAMA & STORIES
FOR YOU
Bringing a personalised "Drive to Survive" effect to every American sport.
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THE PROBLEM
THE HIGH BARRIER TO ENTRY FOR THE NEXT GENERATION OF FANS
"88% of us use a second screen while watching, yet most of us are still locked out of the story."
The Jargon Wall
Terms like "Safety," "Nickel Defense," and "RBI" act as gatekeepers.
The Story Gap
If you didn't grow up with the sport, you miss the 20-year rivalries and human drama that make the game "sticky."
The App Absence
Existing second-screen apps prioritize betting and raw stats, offering little resource to explain the game and draw you back into the action on your terms.
Limited Personalisation
Platforms like Twitter require manual curation of sources, yet the resulting feed remains identical for everyone, lacking true context-aware personalisation.
THE LIVE HUDDLE
EXPERIENCE THE INTERACTIVE DEMO
PICK YOUR PERSONA
Select from the three sample personas below to start the demo:
In a real implementation, personas would be highly personalised based on the user's past interaction with the app and other preferences. This wouldn’t be a selection step.
5G
THE HUDDLE
100%
Select a persona to start the live feed.
THE ENGINE
TECHNICAL DEEP DIVE
This diagram outlines the technical architecture for how 'The Huddle' could be built, transforming raw data into personalized experiences.
Select any component for more details
THE OPPORTUNITY
WHY A BROADCASTER SHOULD CARE
Reclaiming Attention
Keeping the "Second Screen" inside the broadcaster ecosystem.
Closing the Loop
Shoppable TV. When the app knows you're watching a Nike ad or a specific player, it serves a one-tap purchase link.
Demographic Bridge
Onboarding the "unreachable" Gen Z and international audiences.
ABOUT
Profile: Nick Brett — Builder and Product Leader
Based in New York, I am a builder and product leader with nearly 20 years of experience designing the data systems that power global platforms. My background spans the full spectrum of the data lifecycle: from defining and building real-time, data-powered applications at Bloomberg LP, to scaling the data infrastructure for Meta’s Messenger—one of the world's largest consumer communication apps—and most recently, architecting the data systems for $60B+ AUM at Two Sigma.
The Story: The Impact of Personalization
As a UK native living in the US, I’ve often felt the "context gap" that exists in traditional sports broadcasts. I developed this concept because I saw how transformative new AI technology could be in changing how we experience live events.
It isn't just about translating rules; it's about using AI agents to make the game feel accessible, inclusive, and deeply engaging for everyone—whether they are a lifelong strategist or someone tuning in for the very first time. This pitch is a vision for a more connected fan experience, where the technology works behind the scenes to bring people into the heart of the action.